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Social
media
Who says the Internet is only for
young people? At age 128, the American Red Cross loves the Internet.
What
is social media?
Any online space where people can
interact with one another is considered part of the social web. Social media
tools are easy-to-use platforms that allow people to connect online.
Where online
is the Red Cross?
We look forward to meeting you in
the following spots:
Why is the Red Cross participating in these groups?
The Red Cross belongs to the American
people. You fund it, you donate your blood, you prepare for and respond to disasters,
you take and instruct first aid classes. You make the Red Cross what it is today,
and you hold the keys to its future.
You probably think of the American
Red Cross as a big organization, but if you peer behind the curtain you'll find
a bunch of individuals working hard to help you, your family and friends prepare
for, prevent and respond to life's emergencies. Social media tools allow us to
connect with you on an individual basis at the place where your life intersects
with our mission. It makes sense that we would explore these tools and join these
conversations that are an important part of your daily life.
Every day, several hundred people
talk online about how their lives intersect with the Red Cross. We read and learn
from every conversation. By adopting social media, we're making it easier for
you to tell us how to make the Red Cross a better organization.
At the American Red Cross, we're constantly
looking for new ways to connect with you and provide services to you and your
community more effectively and efficiently. Stay tuned.
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